Published inDataDrivenInvestor·Jul 20, 2022Tried pitching your services? Here’s a ‘no pitch’ optionYou’ve decided to throw a party, with music and dancing and lots of entertainment. You send out the invitations and your guests can decide whether to attend or not. Generally, people like to be invited to parties. You may get a few who decline because they don’t want to come…Pitching To Clients2 min readPitching To Clients2 min read
Published inDataDrivenInvestor·Jun 14, 2022Selling ‘Coaching’ is Hard — Do This InsteadYou’re a coach. You want to sell coaching. Go on then. Where are you going to begin? You’ll probably start by telling me what coaching is. You know — the bit where you ‘unlock my potential’ and ‘maximise my performance’ and ‘support me to become more’. …2 min read2 min read
Published inDataDrivenInvestor·May 12, 2022Think you’re not good enough? Here’s proof that you are.You’ve probably heard of Imposter Syndrome. It’s a well-known phenomenon that gets talked about a lot. You might think you suffer from it — and you’re not alone. One of the best-loved actors in America, Tom Hanks told the audience of podcast Fresh Air in 2016, “No matter what we’ve…4 min read4 min read
Published inDataDrivenInvestor·Apr 13, 2022How to succeed in ANY economyWe’re hearing a lot of talk right now about the cost-of-living rises. Fuel prices are hitting new highs. Homeowners and business owners are starting to worry. Anyone can make money when the economy is booming. But when times are hard and customers are inclined to hold their purse strings a…3 min read3 min read
Published inDataDrivenInvestor·Mar 30, 2022Have You Been Ignoring Your Margins? This Could Be Hurting Your BusinessI’m going to talk about margins — but before you switch off in mathematical horror, stop. Margins may seem boring, but if you’re not paying attention to yours, you could be paying a huge price. Maths aside, margins matter to your business. …3 min read3 min read
Published inDataDrivenInvestor·Mar 16, 2022What are you known for?You’ve been invited to a conference, and the speaker is Richard Branson. What do you expect him to talk about? Here is a man known for his publicity stunts and hot-air ballooning. He’s an incredible entrepreneur, and leads a renowned brand that you’ve probably bought from in some form —…3 min read3 min read
Published inDataDrivenInvestor·Feb 3, 2022How To Stand Out (And Why It Matters)Imagine walking through a market. On either side there are fruit and veg stalls, and outside each one someone is shouting, “Strawberries. Buy your strawberries here!” Which one do you choose? The closest. The loudest. The one with the biggest sign. A strawberry is a strawberry, after all. As a…3 min read3 min read
Published inDataDrivenInvestor·Jan 18, 2022People Need Your Solution — Why Aren’t They Buying?There’s nothing more frustrating than knowing you have a great product, and yet no one is buying. In your mind, it’s obvious. You recognised that your target customer has a problem. You’ve created something fantastic that will make life easier for that person. …2 min read2 min read
Published inDataDrivenInvestor·Dec 22, 2021‘Take-away’ Selling (Using FOMO to your Advantage)Today, we’re going to break down the psychology behind take-away selling so you can connect with the right clients and make sales. But first… a couple of examples. Imagine you’re a five-year-old staring up at a jar full of chocolate biscuits. A booming voice suddenly says, “DON’T touch that!” Well…3 min read3 min read
Published inDataDrivenInvestor·Dec 9, 2021How to Achieve a 3-Day Working WeekWith employees across the globe demanding shorter working weeks, and with the popularity of books like Tim Ferris’ The 4-Hour Workweek, it’s no wonder you’re curious about cutting down the hours you’re sat at the desk. After all, the hours you spend working are hours you’re NOT spending with your…3 min read3 min read
