Published in DataDrivenInvestor·Jun 14Selling ‘Coaching’ is Hard — Do This InsteadYou’re a coach. You want to sell coaching. Go on then. Where are you going to begin? You’ll probably start by telling me what coaching is. You know — the bit where you ‘unlock my potential’ and ‘maximise my performance’ and ‘support me to become more’. …2 min read
Published in DataDrivenInvestor·May 12Think you’re not good enough? Here’s proof that you are.You’ve probably heard of Imposter Syndrome. It’s a well-known phenomenon that gets talked about a lot. You might think you suffer from it — and you’re not alone. One of the best-loved actors in America, Tom Hanks told the audience of podcast Fresh Air in 2016, “No matter what we’ve…4 min read
Published in DataDrivenInvestor·Apr 13How to succeed in ANY economyWe’re hearing a lot of talk right now about the cost-of-living rises. Fuel prices are hitting new highs. Homeowners and business owners are starting to worry. Anyone can make money when the economy is booming. But when times are hard and customers are inclined to hold their purse strings a…3 min read
Published in DataDrivenInvestor·Mar 30Have You Been Ignoring Your Margins? This Could Be Hurting Your BusinessI’m going to talk about margins — but before you switch off in mathematical horror, stop. Margins may seem boring, but if you’re not paying attention to yours, you could be paying a huge price. Maths aside, margins matter to your business. …3 min read
Published in DataDrivenInvestor·Mar 16What are you known for?You’ve been invited to a conference, and the speaker is Richard Branson. What do you expect him to talk about? Here is a man known for his publicity stunts and hot-air ballooning. He’s an incredible entrepreneur, and leads a renowned brand that you’ve probably bought from in some form —…3 min read
Published in DataDrivenInvestor·Feb 3How To Stand Out (And Why It Matters)Imagine walking through a market. On either side there are fruit and veg stalls, and outside each one someone is shouting, “Strawberries. Buy your strawberries here!” Which one do you choose? The closest. The loudest. The one with the biggest sign. A strawberry is a strawberry, after all. As a…3 min read
Published in DataDrivenInvestor·Jan 18People Need Your Solution — Why Aren’t They Buying?There’s nothing more frustrating than knowing you have a great product, and yet no one is buying. In your mind, it’s obvious. You recognised that your target customer has a problem. You’ve created something fantastic that will make life easier for that person. …2 min read
Published in DataDrivenInvestor·Dec 22, 2021‘Take-away’ Selling (Using FOMO to your Advantage)Today, we’re going to break down the psychology behind take-away selling so you can connect with the right clients and make sales. But first… a couple of examples. Imagine you’re a five-year-old staring up at a jar full of chocolate biscuits. A booming voice suddenly says, “DON’T touch that!” Well…3 min read
Published in DataDrivenInvestor·Dec 9, 2021How to Achieve a 3-Day Working WeekWith employees across the globe demanding shorter working weeks, and with the popularity of books like Tim Ferris’ The 4-Hour Workweek, it’s no wonder you’re curious about cutting down the hours you’re sat at the desk. After all, the hours you spend working are hours you’re NOT spending with your…3 min read
Published in DataDrivenInvestor·Nov 24, 2021Work Once, Get Paid Many TimesOn the road to financial security, freedom, and fulfilment, you’ll find that exchanging your time for money is a surefire method for disappointment. Time is the most VALUABLE ASSET we have — not just in a business sense, but in life. Time is the one thing that we can never…3 min read
