It’s impossible to invent more time.

When it comes to this most precious of resources, we’re only granted a certain amount of it during which to get things done.

Imagine if it was the same thing for your products. What if you were only given ten of something to sell, and after that you’d simply run out? You wouldn’t stand for it, would you? And this is why ‘selling time’ is one of the biggest mistakes any business can make.

The long-term cost of instant gratification

It’s nice to get things quickly, isn’t it? …

I’ve often said that the best sales people don’t ‘push’ — they ‘pull’.

They understand what zero-pressure selling is all about and how to use Fear Of Missing Out (FOMO) to motivate clients to buy.

We’re all susceptible to FOMO. It’s why we hate the idea of not being there for the next England game at the local pub, or why we’ll sometimes pick the same dish as someone else when we’re eating out, just in case it turns up and looks better than what we originally wanted.

But in sales, FOMO is your secret weapon.

Going, going… GONE

When was the last…

You want financial freedom, but you have that nagging doubt that you’re completely winging it and you’re going to get found out soon. I get it.

We’ve all been there, and it’s called imposter syndrome.

Oddly, this often stems from the fact that you find your job easy. Too easy, in fact.

Surely, if it’s this straightforward, anyone can do it. Why are you being paid to do something so simple? There must be more to it. And THAT means you’re going to get ‘found out’ and shown the exit sooner or later.

Guess what? The fact you find it…

Imposter syndrome is something we all deal with — even those who appear on the surface to be the most confident, assured, and successful.

It’s something most business owners encounter regularly. They see what others are doing, assume it’s working for them, and draw the conclusion that they must know more or in some way be better.

But what if they don’t have more clients than you? What if they haven’t truly discovered financial freedom? What if you’re not comparing like-for-like?

The problem is that their decisions will influence your every move, and that will play HAVOC with your business…

Picture the scene: you’re the special guest speaker at an event and you’re waiting in the wings.

On stage is the announcer. They’re introducing YOU. What are they going to say?

Who are you? What are you known for? What do you stand for?

On the route to freedom and fulfilment as a business owner, you’ll encounter lots of challenges, but they can all be made a little easier to navigate if you get your positioning strategy right.

The questions that announcer will ask you before making the big introduction are critical. …

We’re a funny lot, aren’t we? When someone claims to be an expert, our first thought is often, “how arrogant is this person?!”.

Is that fair? What if the person in question is actually building a successful business and is FAR closer to financial freedom than you?

This does seem to be something of a British disease. Over here, authority positioning is often viewed as ‘bragging’ (and that isn’t a compliment).

In reality, authority marketing is one of the most effective ways to attract the best clients. You just need to do it right.

Your expert positioning is a reality.

This surprises some people, but most…

Business Growth
Business Growth

The 1% principle is an idea that came out of researching and writing my book, The Busyness Delusion. Clients of mine who have taken it to heart have seen extraordinary growth in their businesses.

And even more importantly, that growth happened without requiring much effort.

It may seem like a magic trick. Perhaps it is … but it starts with some simple maths.

Now I know you may be thinking… “I’m not interested in maths”.

Well that’s understandable… but it reveals something that we can apply directly and with great ease into our businesses.

So many independent businesses owners…

The idea of financial freedom often feels so out of reach, doesn’t it?

This is particularly the case if you work for yourself or run a small business. You work hard but don’t always get to reap the rewards because you don’t know what’s around the corner. Peaks and troughs are an inevitable aspect of every year.

Or are they?

Why should you end up with a year-long ticket for the ‘feast and famine’ income rollercoaster if you’ve got entrepreneurial spirit?

Why are you always wondering how to improve cashflow?

Why does your bank balance rise and fall constantly?


Did you hear about the Hawksmoor wine mix-up?

One of the waiters at the restaurant’s Manchester branch served customers a £4,500 bottle of wine … by MISTAKE!

Apparently the customers had ordered a £250 bottle of wine, so they would have been expecting something pretty special in any case, but the story goes that the wrong wine was picked up from the cellar, and nobody realised until after the customers had left … £4,500 bottle of wine drunk, and presumably, enjoyed.

The restaurant dealt with it wonderfully, heading to twitter to alert the world of their blunder with a friendly…

When people make the leap from being employed to self-employed, they have two things in mind:

If you’ve made the switch yourself, you’ll know that the reality is quite different.

The benefits of being self-employed are immediately apparent, yes. You can start work whenever you wish, nip out for a run without a cursory glance from your boss, and decide what you want to work on and when.

What ends up happening is that you seem to work every hour god sends.

The net result? LESS financial security and more uncertainty.

This wasn’t…

Chris Gardener

Specialist mentor for the self employed to get all 3Fs: Financial security then Freedom then Fulfilment

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